Tydligen tog det hårdare än jag trodde men främst tänker jag på produkten och den negligerade marknadsföringen. I måndags ondgjorde jag mig en aning. Jag roade mig med att fråga lite ölfolk runt om i landet om de sett eller hört talas om att den stora krogkedjan har släppt Duvel Single Fermented på fat.
INGEN hade noterat detta. Något störd skrev jag följande mejl till Duvel/Moortgats exportchef:
”Hi Bram,
I hope everything is alright. I would like to thank you once again for letting me serve Duvel Single Fermented on Pressklubben.
I’m honoured and proud to be the first person in Sweden to have served it.
Now I have noticed you’ve decided to introduce it to the rest of Sweden. That’s terrific. A real treat for Sweden as a beer nation. I’m sorry to say we haven’t got any but that’s not my concern and not my decision. I respect that.
The sad thing is that the launch have past with no advertising, no blogging, no announcements, no marketing, no nothing. That is sad cause I think the product deserves more respect than that! I’m no kiss and tell but I thought you would like to now.
Yesterday I talked to beer geeks all over Sweden (Malmö, Göteborg, Stockholm, Linköping, Eskilstuna, Helsingborg and Växjö) and now one of them had heard the news. Really bad, I think!
I stumbled on the beer by coincidence and when I (incognito) asked about it the bartender didn’t know a squat. I understand that when you release a beer at 37 beer bars all the people that work cant’t know everything but anyway. Last but not least and worst of all, he asked me if I would like a small one (between 25-30 cl in a anonymous bowl) or a pint when I ordered it! A PINT, come on. I would like to see the expression on Michel Moortgats face if he got that question…
As I told you before I’m not into gossip but I think Duvel Single Fermented deserves better treatment.”
Eller tvärtom? Du bestämmer..
Bram var på tjänsteresa i Asien men tyckte ändå att mitt mejl var tillräckligt viktigt att behandla så han skickande ärendet vidare till Duvel/Moortgats exportchef över Skandinavien Matthew. Svaret kom i fredags. Det löd som följer:
”Hi Jens – Bram passed your email on as below – I manage the Scandinavian
Countries for Duvel and I believe we met in February when I was last in
Sweden accompanied by Galatea personnel.
Im sorry your recent experience of the new Duvel Single launch (we have
altered the brew since you last purchased it) was not favourable. I will
ensure that Galatea work hard going forward to get this right, it was only
placed into bars 12 days ago and they are busy developing a PR Campaign.
If I can help going forward then please do get in touch.
Regards/
Matthew Wilson”
För tillfället låter jag det vara men jag tror inte sista ordet är sagt i denna frågan.
Eftersom ingen annan säger det ber jag er att om ni passerar en av krogkedjans 37 krogar kan ni väl titta in och testa ölen. Det är värt besväret…
Vänligen/
Jens Skrubbe
